Writing a covering letter
First impressions count whether in person or on paper. So when you send your CV, always include a covering letter addressed to a named contact. This is all part of your sales pitch, and enables you to highlight areas of your experience and personal qualities. A good covering letter can sometimes make the difference between getting an interview and getting a rejection letter.
You should use a covering letter to tell a potential employer what you've accomplished, give them a reason to read on and a reason to invite you for interview. While a covering letter is not enough to get you a job, it can help you get a foot in the door.
Written or typed?
Unless specifically asked for, avoid hand writing cover letters. A typed letter looks neat and professional and is easy to read.
What to say
You should structure your letter by introducing yourself and what you do. Then emphasise two or three of your strongest attributes and reasons that make you an ideal candidate for the job. Draw parallels with previous work experience without repeating word for word what is on your CV.
General tips
Keep it brief - quality not quantity is important. Aim to make your letter no more than four paragraphs. Remember, if you say everything about yourself, there'll be nothing left for you to say in an interview.
Details - be sure to mention the job you are applying for and where you saw it advertised.
Don't repeat yourself - use your covering letter to sell your skills that relate to the position you are applying for, not to copy exactly what is on your CV.
Start and end on a high - your letter should grab attention at the beginning and end on a high, giving the reader something to remember about you.
Presentation - keep paragraphs short and check for spelling mistakes before you send your letter off.
Sell your ambition - as well as portraying that you are qualified for the job, you should convey focused career goals.