Bristol Branch - How accountants and bookkeepers can use social media to find clients, AGM and Meet AAT President Heather Hill

Event type
Region
West of England & South Wales
Event dates
Saturday 11 June 2022 - 09:00 to 12:30
Agenda

Speaker - Zoe Whitman

During this session Zoe will explain why accountants and bookkeepers should use social media as part of their marketing plan. We will go into detail about how to use social media, how to get started, what to put online, where to post and how to start conversations with your connections that lead to sales calls.

AAT President Heather Hill will also be in attendance.

Agenda detail

- Where to start if you have never considered social media as part of your marketing strategy
- Why understanding your clients matters so much in a social media world
- The main social media platforms to be aware of
- Linkedin key features
- Facebook key features
- Instagram key features
- Whether bookkeepers should use Twitter, Pinterest, Tik Tok, YouTube, Clubhouse
- Whether you should use a personal or business profile or page
- What to share on social media
- Text, Photo or Video
- Whether to schedule content ahead of time
- How to be more confident online
- How to take potential clients from "Awareness" to booking discovery skills
- Q&A

How accountants and bookkeepers can use social media to find clients

How accountants and bookkeepers can use social media to find clients

Session times
Saturday 11 June 2022 - 09:00 to 12:30
Free event

To book this event, either log in to MyAAT or register for an account