AAT audiences
AAT’s audiences span the full accounting and finance journey, from students building their careers to established professionals, plus influence with B2B decision makers.
Ellis, AAT professional member
Professional members
50,000 professional members working across the public sector, private sector and practice , who value professional recognition, CPD, technical updates and trusted insight. Many are established or senior finance professionals with influence and decision making.
Strong fit for partners offering support on: CPD, technical insight, finance technology, payroll, compliance, productivity tools, business support, career development and solutions that help finance teams work more effectively.
Licensed accountants and bookkeepers
8,000 AAT Licensed Accountants and Bookkeepers, who are also professional members, who support over 840,000 businesses across the UK. This rapidly growing group are commercially active, client-facing professionals looking for tools, insight and support that help them serve clients, stay compliant and grow sustainable practices.
Strong fit for partners offering support on: practice management, compliance, payroll, bookkeeping, tax, accounting software, client advisory, business finance, cyber security, marketing and productivity solutions.
Harriet, AAT licensed member
Training provider awards
SMEs, employers and training providers
AAT’s wider ecosystem includes decision makers who supports finance skills, learner progression and small business success. This includes SME owners seeking practical advice, employers developing finance capability, and training providers influencing qualification delivery and learner outcomes.
- 6,000+ monthly sessions on Informi, AAT’s small business advice website, giving partners a direct route to SME owners and business decision-makers seeking practical guidance.
- 500+ employers work with AAT, supporting skills development, apprenticeships and professional finance capability across organisations.
- 580+ AAT approved training providers work with AAT, creating a strong education and learner support network across the UK and internationally.
- Accounting apprentices studying AAT are employed by 80% of the FTSE 100, demonstrating AAT’s relevance to major employers and early-career finance talent pipelines.
Strong fit for partners offering support on: SME business tools, employer solutions, apprenticeship support, learning technology, training resources, employability services, payroll, HR, finance software and services that help organisations build finance capability.
Students
85,000+ AAT students are actively investing in their future careers and are looking for study support, confidence-building guidance, employability advice and routes into finance. For partners, this creates a valuable opportunity to build early brand affinity with the next generation of finance professionals.
Strong fit for partners offering support on: study support, career tools, employability guidance, financial wellbeing, productivity solutions, early-career services and technology that helps learners build confidence and progress.
Tahiya, AAT student
AAT is a registered charity. No. 1050724
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