Content partnerships
Move beyond advertising by aligning your brand with useful insight, practical guidance and topics AAT audiences value.
Thought leadership
Thought leadership
Key stats AAT reaches a highly engaged audience of finance professionals, licensed members, students, employers and small business advisers looking for practical insight, technical guidance and professional development support.
Format and what’s included A themed sponsorship package built collaboratively around a priority topic over a 6–12 month period. Activity could combine thought leadership, commissioned reports, white papers, videos, infographics and case studies.
Best for Positioning your organisation as a trusted expert, owning a relevant conversation, building credibility with AAT audiences and creating a consistent presence around a topic that supports your commercial objectives.
Price
£6,000 - £12,000
Podcast sponsorship
Key stats A new opportunity to engage AAT members and students through an accessible, conversational content format that supports deeper attention and repeat engagement.
Format and what’s included Sponsorship could include session alignment, brand visibility across event communications, supporting content, student engagement opportunities, post-event visibility and data capture where available.
Best for Building a closer relationship with listeners, supporting thought leadership in a more personal format, owning a relevant conversation over time and creating consistent engagement with members and students around topics that matter to them.
Price
From £2,500
Podcast sponsorship
AAT Comment – sponsored content
AAT Comment – sponsored content
Key stats AAT’s open access content platform covering finance, business and accountancy news, study, career advice, accountancy resources and analysis, attracting an average 8,000 users a month.
Format and what’s included Sponsored content can place partner insight within a trusted editorial environment.
Best for Content amplification, brand awareness, thought leadership and reaching public audiences interested in finance, business, study and career topics.
Price
£2,650 per contribution
Informi - sponsored content
Key stats Attracting over 6,000 users a month, Informi is AAT’s dedicated website for small business owners, covering all areas of running a business including finance, marketing and technology support.
Format and what’s included Sponsor a core content category on Informi, aligning your brand with search-optimised content for small business audiences. Benefit from integrated on-page branding, promotion within high-ranking existing content, and the opportunity to co-create new multimedia and interactive assets. Supported by marketing amplification, including email distribution to an engaged audience of 5,000+ small businesses.
Best for Reaching small business owners, SME engagement, practical business advice, content amplification and awareness with audiences looking for finance, marketing and technology support.
Price
£2,145 per contribution
Informi - sponsored content
Knowledge Hub - sponsored content
Knowledge Hub - sponsored content
Key stats AAT’s dedicated home for technical CPD resources, attracting an average of 1000 highly engaged professional members each month who are actively looking for updates, information and support to help their careers.
Format and what’s included Exclusive sponsorship and branding of a topic category within AAT’s Knowledge Hub, including logo and URL on the landing page and promotion across AAT channels. Includes the option to upload up to 24 relevant content articles across the year, subject to AAT approval.
Best for Thought leadership, technical authority, content amplification, CPD-led engagement and reaching members who are actively looking for technical and practical advice.
Price
£2,550 per contribution
Knowledge Hub categories
Topic categories include: Tax, VAT, Anti Money Laundering and Ethics, Be Your Own Boss, Bookkeeping, Business Skills, Economic Updates, Financial Reporting, Management Accounting, Payroll and Pensions, Practice Management, Security and Technology, and Strategy and Management.
AAT is a registered charity. No. 1050724
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