Email and newsletter

Gain a direct route into specific, highly engaged AAT audience segments, this approach works particularly well when used to support a wider campaign, promote a webinar, share useful content or drive response to a clear call to action.

E-newsletter sponsorship

Key stats AAT newsletters give partners regular visibility across highly targeted audience groups on a weekly or monthly basis.

Format and what’s included Sponsored newsletter placements sit within trusted editorial communications that are already part of each audience’s regular AAT relationship.

Partners can feature either a stand alone MPU banner or a 'News in brief' featuring a banner, short piece of copy and a CTA.

Placements can support brand awareness, traffic generation, content amplification, webinar promotion and response generation across member, student, training provider, employer, assessment venue and small business audiences.

Best for Brand awareness, traffic generation, content amplification and reaching specific AAT membership segments or small business owners through regular editorial communications.

Price

MPU - £550 - £950

'News in brief' - £700 - £1,200

Solus email

Key stats AAT solus email receive high engagement and are sent to 5,000–50,000+ professionals depending on audience group.

Format and what’s included A dedicated email sent directly to a selected AAT or Informi audience, giving your campaign clear visibility in a trusted environment. Solus emails deliver strong engagement and are highly effective for reaching targeted audiences with a focused message, clear call to action and measurable response. They can be used as standalone activity or as part of a wider campaign, with series and segmentation options available.

Best for Highly targeted audience engagement, direct response, lead generation, webinar promotion and driving qualified traffic to partner content, landing pages or hosted editorial content.

Price

£1,875 - £4,100

Solus email

Newsletter and solus email key stats

Audience	Newsletter frequency	Volume of contacts	MPU pricing	'News in brief pricing	Solus email pricing
Professional members and/or Licensed members	Weekly	45,000+	£950	£1,200	£4,100
Training providers	Weekly	2,000+	£750	£995	£2,500
Students	Weekly	70,000+	£750	£995	£2,000
Small business owners	Monthly	5,000+	£800	£1,025	£1,875
AAT employers	Monthly	2,000+	£750	£995	£1,875
AAT assessment venues, excluding training providers	Monthly	200+	£550	£700	£1,875

*All prices exclusive of VAT.

Next section: Digital display and social media

Read now

AAT is a registered charity. No. 1050724

Communities

Visit our website